Your Trusted Partner on the Franchise Journey

Expert Guidance from Someone Who's Been in Your Shoes

At JSM Franchising, we don’t just help you explore franchise opportunities—we’ve lived them. As experienced franchise brokers who’ve also been franchise owners, we know firsthand what it takes to make smart, confident investment decisions. Whether you're starting fresh or scaling up, we provide personalized, strategy-driven support grounded in real-world experience. Count on us to guide you every step of the way with transparency, proven insights, and unwavering commitment to your success.

FRANCHISE DISCOVERY PROCESS

How to Get Started

Schedule a Call with Us

Our intro calls last about 15-30 minutes and allow us to assess your situation and goals with business ownership.

Take Business Assessment

This business assessment helps us understand your communication style, risk tolerance, and the best culture for you to thrive.

Own a Great Franchise

You'll enter into your new business with an organization you know will be a great fit for you and your family.

Tailored Franchise Guidance
From Someone Who's Been There

Every franchise journey is personal—and so is our approach. We take the time to truly understand your goals, strengths, and vision to match you with franchise opportunities that align with where you want to go. With the insight of seasoned brokers who have also been franchise investors, we bring you real-world perspective and expert advice to help you make confident, informed decisions at every stage.

Why JSM Franchising

  • Franchise Listing System 1

    Formal agreements with over 500 Franchise Brands in over 30 industries

  • Proven Systems 2

    Proven process for matching prospective business owners to exceptional businesses

  • Professional Relationships 3

    In house and In Network relationships with Funding Sources, Legal Experts, and Accountants

  • Knowledge Base 4

    Support tools and knowledge base articles demystifying what can look like a complicated landscape

  • Franchisor Connections 5

    Priority placement of prospective business owners with Franchisors for detailed discovery

Jose George

Founder, JSM Franchising

With a strong foundation in business strategy, media, and analytics, Jose George brings over two decades of leadership experience to the world of franchise consulting. He founded JSM Franchising with one goal: to help people make confident, informed decisions about business ownership.Jose’s approach is grounded in transparency, financial clarity, and strategic fit. His career spans global markets, where he has led teams, analyzed complex data sets, managed multimillion-dollar budgets, and built high-performing business units. That same rigor now supports aspiring franchise owners through a highly consultative process that includes needs analysis, market evaluation, business modeling, and ongoing advisory.Whether you’re seeking more freedom, more impact, or simply a better return on your time, Jose equips you with the tools to navigate the franchise landscape—and move forward with confidence.

Jose George

Ready to Take
The First Step?

At JSM Franchising, we’ve been where you are—navigating the decision to invest in a franchise. That’s why we’re committed to making your journey clear, confident, and personalized. Let’s talk about your goals and map out the right path to business ownership, together.

AFFILIATIONS

Partnered With the Best

As a Franchise Brokers Association (FBA) member, we are uniquely qualified to assist our clients in every aspect of their franchise discovery process.

Only FBA Franchise Brokers have access to the world’s largest inventory of franchise information. We can quickly assess any franchise and share with you a history of its successes or failures.

Since 2008, the FBA has taught hundreds of franchise brokers on this process. This training includes over 200 hours of industry training needed to properly assess a franchise on its merits – not the slick marketing materials.
FTI Franchise Training Institute Graduate

Contact Us

Ready to take the next step? Get in touch with our team and let’s begin the journey together.

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